Simonis Advertising

Simonis is one of the most widely imitated products in the billiard industry. We are constantly targets of misleading comparative ads because competitors who hopelessly try to convince consumers that their products are as good as ours. By contrast, we market our producton its merits.  

Core values at Simonis:

  • Honesty
  • Integrity
  • Superior Overall Value
  • Superior Customer service

You will see examples of all of our core values in the way we advertise and the way we do business. 

Authentic. Accurate. Always.®   Simonis Cloth.

All images on this page are copyrighted and may not be used in part or in whole without the express written consent of Iwan Simonis, Inc. or Iwan Simonis S.A. 

333 celebration

This is a new ad that we really like. We also added Klematch cushion rubber to the lineup! The copy reads:

Founded on unwavering principles of quality and value, 2013 marks our 333rd continuous year in business. We are the oldest company in the billiard industry. 

Being the oldest didn't make us the best... being the best has made us the oldest. 

Premuim products with premium value. Iwan Simonis. 

Hard to argue with that statement, isn't it? We are proud of our accomplishments and we are proud to offer the best overall value to our customers as well. 

Standard Simonis Ad

This is one of our standard ads that we have been running for years. Shot on real Tournament Blue 860 cloth. The vibrant color and detail allow you to see the weave of the cloth. 


9-Ball shot glasses

A little humor here. We actually found shot glasses, filled them with liquid and shot them on Simonis Green 860. Clever and attractive.


8 Ball on blue

Drawing on our history (over three CENTURIES), we made a statement. The fact is that the Code of Federal Regulations REQUIRES Country of Origin marking on all cloth that was not made in the United States. We're proud of our history, but this ad made some people pretty angry because they are not as proud of where their manufacturing facilities are located. However, every retailer should know where the cloth they sell is made and they should be able to tell you. 


Picnic table

More good fun! We actually covered a 7-foot table with picnic table cloth and shot it in-studio. Messes with your eyes!! Love the tag line on this one. 


X-1 as a gift

The Simonis-X1® is one of the coolest things in billiards in the last 30 years! So unique that we have already been awarded one patent and another one is pending. The tool pulls chalk dust out of the cloth, uses no electricity and is quiet. Tremendously effective and truly unique! 


Latin America

When bringing our product to Latin America we wanted to make a (true) statement. Simonis is universal in its abilty to help you achieve a better game regardless of where you play, worldwide! 



Interesting coincidence... or is it? With over three hundred years in business, looking at timelines can be fun!


Barry & Shannon

Barry Behrman and Shannon Berhman Paschall in front of some of the tables at Q-Master Billiards in Virginia Beach. (all 72 of their tables are covered with true Simonis cloth!)

Barry and Shannon continue to produce the U.S. Open 9-Ball Champiohships, the longest continually run professional tournament in U.S. Pool, started in 1976!!


All images on this page are copyrighted and may not be used in part or in whole without the express writte consent of Iwan Simonis, Inc. or Iwan Simonis S.A. 

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Company News

May 13, 2022
August 1, 2021
May 20, 2021
Iwan Simonis® is a registered trademark of Peltzer & Fils S.A.
The Cloth of Champions® is a registered trademark of Iwan Simonis, Inc.
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